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Does ‘Nimble’ Pricing Suggest iPad Won’t Move?

by Erika Morphy on Tuesday 9 February 2010


Apple surprised some company watchers with its relatively low price points for the iPad, and it appears prepared to go even lower, if necessary. It will be flexible about pricing if consumer demand for the device does not shape up as expected, according to a note from Credit Suisse reported in The Wall Street Journal. That was the take-away from a recent meeting between Credit Suisse analysts and Apple officials, according to analyst Bill Shope.

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