The term “ROBO” — Research Online, Buy Offline — was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online “pre-shopping” has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 trillion in offline sales by 2012, making it imperative that retailers understand the full impact that their online presence — as well as those of their competitors — may have on consumer in-store behavior.

Syndicated via RSS From: http://www.crmbuyer.com

Get free white papers delivered direct to your inbox from IT Knowledge Hub! Register now for cutting edge webcasts, reports, and white papers in your area of expertise.