PCS Technology has successfully implemented Sage CRM as their CRM tool to track sales leads, opportunities, customers and the overall sales team’s performance. The company was looking for a hosted CRM solution which could be accessed by their sales team anytime anywhere on the move. Sage CRM as a web based solution gives the team this flexibility. Over 130 sales people across 32 branches access Sage CRM to keep track of their daily activities, customer interaction and sales opportunities.

Sage CRM was selected by PCS Technology primarily because of certain key features which included a robust workflow engine, powerful sales force automation module and an intuitive interface. Also Sage CRM has been configured as per the unique business processes followed by the frontline team which has ensured quick user adoption.

Sage CRM provides the necessary tools to manage and analyze the sales pipeline allowing users to effectively manage and report on all phases of the sales cycle. With Sage CRM the team can easily access all current and historical account details and activities, manage multiple opportunities and keep track of sales leads from start to close.

PCS Technology explained their decision to invest in a CRM solution during the phase of recession was because they realized that during this phase it was critical to track each sales inquiry as the inflow of leads had diminished. Sage CRM helped them to keep tab on every lead thus preventing any lead leakage.

Mr. Thomas Abraham, Managing Director, Sage India stated- SageCRM is well suited as a Sales Automation solution for IT companies. The flexibility we offer with on-premise and the hosted option makes it popular as organizations can decide on the deployment mode with flexibility to move between these modes. Our strength also lies in the fact that the Sage partner community has built up significant product and functional domain skills that gives confidence to customers seeking an implementation.

Mr. Jenit Ramaiya, Director, Ambit Software stated- “We worked closely with the team at PCS Technology to gain better understanding of their business and how they would want the system to operate. This formed the base on which the whole system was configured and implemented. Also the top management played a vital role in driving the project and this ensured a successful implementation.”

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