Build Engaging User Communities
Effective, efficient collaboration is at the heart of today’s most successful companies. SocialBiz by IntelliTek provides small and mid-market companies with a platform to build engaging user communities for internal collaboration, customer support, sales, marketing, and public relations.
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Easily Manage Your SMB’s Content Across Platforms
Content Management Suite by IntelliTek helps your SMB manage content within the organization or on its Web sites. It consists of four modules: Digital Asset Management; Document Management; Records Management; and Web Management, all of which are custom designed for your business and hosted over the Internet.
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Return on Information: Adding to your ROI with Google Enterprise Search
As enterprises continue to produce, store, and make use of business content, volume grows and the investment needed to manage complexity increases. Yet much of this content remains difficult to manage and access. Fulcrum Research claims that 80% of enterprise content is unstructured (stored in things like Word docs and .pdfs, as opposed to structured data bases, CRM systems, etc.), and Forrester Research asserts that content volume is growing at a rate of 200% annually. At this rate, the volume of data stored in many organizations may measurably reach the point of “too much information” – in other words, where the levels of information actually interfere with productivity rather than contribute to it. For many organizations, it’s already happening – and it’s burdening IT resources and complicating what most knowledge workers need to do to find, and work with, business information. Read on…
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Maximizing Website Return on Investment: The Crucial Role of High-Quality Search
Websites are among the most measurable marketing investments that a business or institution can make. They enable organizations to set quantifiable objectives that tie directly to overall marketing and communication goals. They also allow granular tracking of results to help ensure that marketing investments provide a timely, tangible return on investment (ROI).
To maximize website ROI, Google advocates a proven, methodical approach involving four steps:
1. Drive traffic through activities such as search-based advertising and website promotions.
2. Analyze traffic to understand where visitors come from and how they interact with the site.
3. Optimize the site by determining which combinations of site content and design drive the most conversions.
4. Increase conversions and decrease bounce rates using the intelligence gathered during the steps above. Next, using search – such as on-premise search from the Google Search Appliance (GSA) or hosted search with Google Site Search – guide your visitors to find the information they need to become active customers or otherwise engage with your website.
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While Google was purchasing DocVerse this week, Mainsoft was releasing a free Beta that lets you access and share Google Docs documents from within Outlook. The tool isn’t from Microsoft, but it does put Google Docs users back in the Microsoft ecosystem, so I’m sure it’s a tool that must at least make the folks in Redmond smile, especially in light of Google’s recent actions.
In addition, users can also access documents found within Microsoft SharePoint from the Harmony pane. It enables users to share a single copy of the document instead of sending attachments to emails, and ensures that participants should have the most up-to-date copy of the document.
Since many business users spend a great deal of their day inside Outlook, this tool could be very useful. After you install Harmony, it creates a new pane in Outlook.
Matt Cain, research vice president and Gartner’s lead email analyst, thinks this tool provides users with a key function that’s been missing from email. ”We believe the ultimate role of the email client is to aggregate communication and collaboration streams from many modalities into one common interface. In this way, the email client becomes the communication and collaboration master console–a universal queue, so to speak.”
Harmony should provide a way to access documents from Google and SharePoint, providing users with a useful service for no cost. At the very least, it’s certainly worth trying out and seeing if it works for your organization.
For more information:
- see the Mainsoft press release
Related Articles:
Google sticks it to Microsoft with DocVerse purchase
Google to begin opening up Google Wave for testing
Can Microsoft dominate web-based applications?
Microsoft to open Outlook data format
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