Believe it or not, your Business has gone social. If you have any presence on the internet, you already will have added facebook, digg, delicoius, twitter and more to your website. Whether you are Walmart or Exxon or just The Store Next Door, the social media has changed the way your customers and suppliers work with you. The “long tail” is slowly transcending to a “fat tail”. Collaborative computing and crowdsourcing are becoming common terms in business today. These are not buzzwords anymore and will be the future.

Today there in research and development in major software organizations from IBM to Google to Apple about the crowdsourcing model of innovation. Infact Apple had adopted to this model and the success of iPhone is a very shining example. So did Google with Android platform, today there are scores of applications for this platform all over the world.

Software as we know it and Business as we knew it will change in the next five years to a total model of crowd driven innovation and growth model. Your Business is going Social, adopt to the new ways of the new world.

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An interesting move from EMC. First they signed a deal with ParAccel to provide stroage technology and now are acquiring Greenplum. This deal signifies the new war of worlds – HP, IBM, CISCO, EMC and Oracle will now fight a battle royale over Cloud Computing and in special mention DWBI and Analytics in the Cloud.

There are several things to understand in this move

1. Majir mover advantage for a commercial cloud provision – apart from Amazon
2. EMC establishing its presence as a player in the DWBI and Analytics space
3. The fact that BI in the cloud is a reality
4. The new platform for DWBI and Analytics may move out of SQL
5. DWBI as we know it will change

As we start moving from a SQL intensive DWBI to a non-SQL intensive BI, we will start looking at these kinds of platforms for a new alternative. Good news for all technology enthusiasts and Analytical BI users.

Another fact is now the DW Appliances Space has very few pure-play vendors – Netezza vs. AsterData is certainly the next battle

 

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Everyone is talking, writing and discussing about Social Analytics. There is an overwhelming presence of vendors, there are the usual mergers and acquisitions and much more. But are we just talking about “hype” or is this reality.

Press the “pause” button for a minute. Everything from your TV to your Cell-Phone has gone interactive, companies today exist in a virtual world and they need your business every minute of the day. In this mad race to gain “customer” confidence, everyone is just about “social” i.e. having a facebook page, twitter accounts, “buzz” ing around you, connecting on orkut and eventually in “my(your)space”, interactive TV is just the beginning with 3D television. You are educated about anything by the company that wants your attention if not then your friend or an acquaintance who has more than 6 degrees of separation can influence your thoughts by being “linked-in” to your social network.

We need to measure all these events and calculate the “profitability” from being social (from an enterprise perspective). This is where Social Analytics becomes a “reality”. The ability of a company to measure how much “customer-centric” they are from being a “product” vendor and link that move to bottom line revenues is what we call Social Analytics.

It all started with the “long tail effect” and measuring its impact. Today we have cool tools that can accomplish the task, but these tools will form a solution only when implemented as a platform. Every vendor and solution integrator has claimed that they have a perfect solution and soon we will see a “magic” quadrant from Gartner on this subject and its vendor ratings et al.

In the next generation of the Data Warehouse, the measures, metrics and KPI’s for any company will be led by its “customer-centricity” which largely will be social analytics driven.  The new frontier of CRM+Marketing = Social Presence, will be accounted for in “Customer Revenue”+”Influencer Revenue” = Total Revenue, and Customer Profitability = Total Revenue / “Number of people influenced” (how many people did a customer influence to buy a service or product). Product and Service profitability will be driven by micro-segmented markets and neural networks will become a normal requirement to conduct business in that frontier.

The future is bright and the road to that future is being paved at a pace faster than your imagination.

Watch this blog for more information on this subject. 

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I have been looking at different companies who are engaged in DWBI services and their strategies. In a fair assessment, i think about 50% of the times 50% of the strategies work. The strategies that any service provider organization comes with will not work all the time, this is simply because of changing business conditions, which is no surprise. But why would strategies fail, especially since the companies in question are service providers, the probable reasons are

• Lack of vision – The vision of the organization may be very narrow
• Lack of clarity – The organization is not clear about its customers needs and goals
• Lack of market – The organization is in a market where they cannot compete
• Lack of credentials – The organization may have a great strategy around services/solutions and no credentials to back up their solutions
• Lack of scalability – The organization may have limited scalability in terms of manpower, causing strategies to fail
• Lack of transparency – The organization may lack transparency in client communications with their teams and thereby causing failure
• Lack of capabilities – The organization may have limited capabilities in service offerings and hence may cause bandwidth constraints into itself.
• Lack of collaboration – The organization may not work with the client in a collaboration and may end-up performing as an order taker than a partner

In my perspective there are more reasons, but a combination of the reasons above is where normally the failure curve starts to creep up. I have been reading up on seminal work from great strategy gurus, who also recommend that if any of the above points are not clearly articulated, we will definitely see issues. My two cents, revisit the points and ponder over it to come to your conclusions.

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All of us are well aware of the recent “Apple iPhone” issue. Someone forgets a phone in a bar, it later explodes on the internet and reveals a corporations “IP”; well the story begins there – in a swift move, the Police and other agencies find the “interested parties”. If you followed this story along, the most common clues were “facebook” and “social media”, coupled with the digital identities of the humans and the computers.

In the Digital world, you have concerns about losing your identity, due to theft. But that applies only in certain categories of data, on the other hand the digital world also exposes your identity to a lot of people. You can change your name and fake every information about yourself, but the computers, the smartphones, the iPods etc have their own “identity” and you cannot change that particular identity, it is like the human “DNA” and will continue to provide clues in any situation – whether physical or cyber crime.

However the legalities in this case may turn out to be is not the focus here. In the futuristic world (5 years from now for discussion), the digital DNA will rule our lives more than ever. In that day and age, you can run but you cannot hide for long.

From a data practitioner perspective, this means more data to manage, and more applications to control. This is exciting and scary at the same time.

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