Today’s data-storage customer has lost his voice in a sea of vendor jockeying and positioning. This glut of vendors creates a noisy industry and a crowded marketplace, where all vendors sound the same and marketing materials are nearly indistinguishable from vendor to vendor. Directly because of this confusion, many data storage customers have chosen to stick with practices that they are familiar with, regardless of whether those behaviors prove detrimental to their storage environment.

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Marketing will make or break your business. It doesn't matter how good your product is if no one knows about it. You can't just open a story and hope you'll sell stuff.

Marketing has changed a lot in recent years. But it's a mistake to think that high tech marketing solutions like social media and email marketing can replace the old fashioned approaches.

Predictive dialers make the the old fashioned job a telemarketing more productive and efficient. And there are plenty …

The FCC unveiled a set of digital tools for consumers Friday to figure out the state of national broadband service in the United States. One tool, the Consumer Broadband Test, measures broadband service speed and latency and is available in online fixed and mobile app versions. The other is the Broadband Dead Zone Report. “The FCC’s new digital tools will arm users with real-time information about their broadband connection and the agency with useful data about service across the country,” FCC chairman Julius Genachowski said.

Turn on Microsoft Silverlight by downloading the program from the Microsoft Web site and running the install program to automatically turn Silverlight on during Web browsing. Make Web sites easy to use and more interactive with Microsoft Silverlight using information from a computer programmer in this free video on Microsoft Silverlight.